Why it is important for strategy to be integrated
Gone was the strategically coordinated campaign driven method of delivery. So when asked to deliver a marketing strategy, we insist on an all channel integrated approach.
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Refuel your brand: Standing out in the crowd
A brand is so much more than just a name, a slogan, or a logo; it’s a culmination of everything and anything that distinguishes a company or product from its competition...
On the move – Engaging mobile audiences
It's clearly demonstrated that mobile technology is now king in the online world. To add to this fact, it is said that roughly 50% of smart phone owners use their mobiles as their primary Internet source.
PPC and SEO is too expensive…
Being strategic and methodical is the key to getting excellent levels of traffic and high conversion rates be it from organic or paid searches, and before launching a campaign
Relationships that last – The art of relationship management
Whilst a great product or service can speak volumes, it’s often the promotional activities and marketing communication that keeps the customer relationship alive.
Expos in aviation – Maximising event marketing
With 20 aviation & aerospace exhibitions and 44 travel, transportation & tourism tradeshows every year in Europe alone, there’s a plethora of opportunities to boost leads and sales significantly if used efficiently.
Person to Person Marketing using Social Media
The key to effective social media is one which delivers a specific and measurable objective. If you don’t measure how will you know what you have achieved?